The lecture of Food Service Business Management on the Department of Food and Agricultural Products Technology held a guest lecture by inviting a food service business actor, Prof. Dr. Mutiara Nugraheni, S.T.P., M.Si. who runs the production and R&D section of Labbaika Catering. The guest lecture which took place on Monday, April 11, 2021, at 09.00-11.00 WIB was hosted by Rachma Wikandari, S.T.P., M.Biotech, Ph.D.
Business in the field of culinary or food can bring opportunities because food is a primary need in life. Anyone and anytime, food will always be needed. In addition, everyone’s busy schedule makes many people choose to buy ready-made food.
Over time, catering business development is required with an increase in the number of entrepreneurs, variations in product types, offering variations in arrangement design, changes in food choice styles, and competition in taste, food variety, price, and service. Business development is carried out while still paying attention to the main characteristics of the food service business, namely the quality of the products produced and the process of serving and serving customers.
In starting a catering business, it is necessary to determine the concept because it will determine the steps to be taken next. In addition, determining the mainstay recipe, business planning, and market surveys are useful to see the competition in taste, price, and type of food so that it can determine the right strategy for running the business.
The determinants of success in developing a catering business are mature business concepts and planning, professional business management, precise marketing strategies, continuous evaluation, careful business control, and constant innovation. Innovation in the catering business is necessary, but you still have to focus on the target market so that the business can continue to grow.
In addition, there are also obstacles experienced in the catering business, including inadequate equipment and supporting facilities, fierce business competition, fluctuations in raw material prices, and minimalist profits or even losses.
“The success of a business is the fruit of prayer, hard work, and solid teamwork,” said Ms. Mutiara.