The Department of Food and Agricultural Product Technology, Universitas Gadjah Mada, held a guest lecture titled “Catering Business Management” on Monday, March 10, 2025. This session featured Frederic Arnold Wibowo, Chief Operating Officer (COO) of Jolly Bakery, Padi Resto, Java Zest Bakery, and Rumpun Padi Resto. During his lecture, Frederic shared effective strategies for managing catering businesses efficiently and sustainably.
He began by emphasizing the importance of good practices in business, a high-quality product, and establishing clear operational standards. Consistency in taste can be achieved through the use of weighing scales during production, while selecting the right serving tools can enhance the overall customer experience.
From a financial perspective, Frederic highlighted the crucial role of research and development before launching a business, while also maintaining budget control. Pricing strategies must align with market expectations, and production cost efficiency can be improved by sourcing ingredients from more competitive suppliers.
In terms of marketing, Frederick noted that effective promotion does not always require high-profile influencers. Instead, success can be achieved by deeply understanding the target market and differentiating the product from competitors. He also underscored the importance of building a strong and dependable team, made up of individuals with good character. Leadership, he added, should be firm yet respectful toward employees.
On the operational side, Frederick emphasized that supplier selection must consider consistency, punctuality, stable pricing, and flexible payment systems. These factors, he noted, are key to ensuring smooth day-to-day operations.
Concluding the session, Frederick stressed that quality and service must always remain top priorities. He encouraged aspiring entrepreneurs to be fearless in starting their businesses, to stay actively involved in daily operations, and to maintain a long-term commitment toward sustainable business growth.
The principles presented in this lecture align with the United Nations Sustainable Development Goals (SDGs), particularly Goal 8 (Decent Work and Economic Growth), by fostering inclusive economic development, and Goal 1 (No Poverty), by creating entrepreneurial opportunities that contribute to community well-being.
Written by: Firstnandita K
